Posted by Alex Chen, Google for Video games
This week, we introduced new video games options and updates to our instruments on the Google for Video games Developer Summit, a free digital occasion for builders, publishers and advertisers. From highlighting viewership progress traits on YouTube gaming to reaching extra gamers on totally different units with Google Play Video games on PC, right here’s a fast recap with a few of our prime bulletins and key updates.
1. Construct high-quality video games on Android
The Android staff talked about how they’ve made it simpler to develop enjoyable and fascinating video games with updates to Android vitals and the Android Recreation Improvement Package. Additionally they shared how one can get these video games to extra customers on extra units, with Android assist for type components like foldables, Chromebooks and PCs. Be taught extra about these bulletins, together with new methods to attach with a worldwide viewers, on the Android Builders weblog.
2. Strengthen your adverts monetization and progress methods
Google Advertisements confirmed advertisers tips on how to get extra worth from each in-app adverts and in-app purchases with a brand new characteristic known as goal return on advert spend for hybrid monetization. And AdMob confirmed publishers tips on how to save time and prices with a extra environment friendly solution to handle advert mediation, with a revamped purchaser administration interface and streamlined advert unit mapping workflow. See extra within the Google Advertisements weblog publish.
3. Create connections along with your group
As a house of widespread gaming creators, movies, and livestreams worldwide, YouTube continues to see unimaginable progress. The YouTube staff introduced that over 2 trillion hours of gaming content material was consumed in 2022. By totally different codecs, availability on a number of units and culture-shaping Creators, they’re dedicated to being the place the place sport publishers and Creators attain gamers and construct communities round their favourite video games.
4. Maintain gamers engaged with stay service video games
Google Cloud shared their technique for stay service sport improvement. They’re combining know-how that brings togethers gamers from all around the world, databases that retailer vital knowledge for an optimum participant expertise and the analytics that permit sport corporations to foster a relationship with their gamers. Be taught extra on Google Cloud’s weblog.
Whether or not it’s creating the latest hit sport, connecting with an enthusiastic group or rising what you are promoting to succeed in extra gamers in every single place, Google is glad to be your associate alongside the way in which. To be taught extra, you’ll be able to entry all content material on demand. And in case you’re planning to attend Recreation Builders Convention subsequent week in San Francisco, come say hello at considered one of our in-person developer classes.